No matter how recently we’ve eaten, we’re going to attempt at least one of the free samples offered at the branded product sampling booth in the supermarket, which is always manned by a cheery employee holding a tray of samples.
And why not? Regardless if it’s an old favorite or even a brand-new offering, it starts what can frequently be a tedious encounter on a pleasant note.
In actuality, it isn’t easy to find an individual who doesn’t enjoy receiving anything for nothing, which is a true gold mine of potential from the standpoint of a brand.
How Effective Is Product Sampling?
At the point of sale, it increases sales.
First off, promoting a product’s trial close to the point of purchase is a terrific approach to increase sales there. The “Product Sampling Study” by Arbitron & Edison Media Research, which discovered that 35% of consumers who try a sampling would buy the tested product during a single shopping trip, supports this.
The customer will be prepared to remember your goods when they arrive at the appropriate aisle because the product is still fresh in their minds, provided they enjoyed it. This could account for the 24% of respondents to an Arbitron and Edison Media Research study who stated that a sampled product expressly replaced something they had intended to purchase.
Using this as a foundation, improve the efficiency of your product sampling by offering a discount. A frequent strategy for encouraging purchases is launching a two-pronged assault that targets emotions and the checkbook.
Product sampling elicits a response from customers.
One of the many little-known advantages of product sampling is that today’s consumers prefer to test before they buy. This is demonstrated by EMI’s EventTrack survey, which revealed that 78% of consumers who were asked what influenced their purchase choice said, “They provided me the chance to experience it first.” It also found that 65% of consumers bought the goods or services advertised at the event or visit.
A significant number that not only supports the theory that product sampling company promotes sales but also demonstrates the long-term advantages of the tactic is that another 58% of survey respondents said they would repurchase the product.
It increases brand recognition.
Sales are excellent, but we recognize that brands can use face-to-face marketing activities for various reasons; for instance, the product sampling exchange rate is only sometimes evaluated in sales.
For instance, 81% of brands use experiential marketing and events with brand awareness as their primary objective. Before buyers even arrive at your stand, product samples aid in promoting brand awareness. For instance, 81% of EventTrack respondents approached a company’s booth asking for a free sample product or another freebie. Freebies are a potent incentive compared to the 46% who believed the activation looked intriguing or the 54% who were persuaded by a bargain or special offer.
A trial is encouraged.
Consumers are significantly more inclined to think about trying a brand after becoming aware of it, and doing so is made much simpler when there is no expense involved.
Hofstede says that some people attempt to lessen anxiety by minimizing uncertainty. This demonstrates the value of product sampling: by offering customers an opportunity to try the product, we reduce their tension and, consequently, their fear about making a purchase. The customers like free sample products.
For those who are still not persuaded, the foot-in-the-entrance strategy helps illustrate the fundamental significance of promoting trial, continuing in the spirit of psychology, which, when you consider it, supports everything about marketing.
It provides value, which encourages retention.
Since one maintained customer in Europe is equivalent to seven new ones, as marketers, we should all be aware that procurement is only one of the goals of a plan (Adobe). When you realize that you have a 60–70% opportunity to sell to an old customer and a 5-to–20% chance of marketing to a young prospect, it becomes clear that you should make every effort to keep your current customers.
Giving to the consumer is one way to do this. Since relationships are the foundation of modern marketing, it is crucial to cultivate such relationships by providing more than you receive.
It produces insightful input.
Product sampling company, like with all face-to-face marketing initiatives, provides unprecedented access to detailed, thoughtful customer feedback data in exchange for delivering value. Testing new items or variants of old products is extremely helpful.
We know how simple it is to disregard an email survey, especially with inboxes becoming increasingly focused. However, it is much more challenging to break a natural person standing in front of you and participating with you, especially if they have just given you something for free, thereby a free sample product.